The Works Takes 'The Greatest Movie Ever Sold' for the U.K. (Cannes)

4:43 AM PST 05/16/2011 by Stuart Kemp

Spurlock's film explores product placement in movies and on television.

 

CANNES -- Morgan Spurlock's Pom Wonderful Presents: The Greatest Movie Ever Sold, a doc that looks into the world of film marketing and advertising, has persuaded The Works Distribution in the U.K. to buy it for the territory.

Spurlock's film explores product placement in movies and on television and, according to those marketing and selling it sans irony, "is as much celebration as it is a critique of this now commonplace form of co-promotion."

The project is set to unspool at the Sheffield Doc/Fest in the U.K. at the beginning of June.

The deal was brokered The Works CEO Laurence Gornall and Jamie Carmichael president of sales banner Content's film division.

Spurlock's Super Size Me is one of only 10 documentaries ever to top £1 million ($1.6 million) at the U.K. box office.

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