World Cup: Delta Apologizes for Ghana Giraffe Photo Tweet

 AP Images

Delta Airlines has apologized for a message it posted on its Twitter feed after Monday night's 2-1 World Cup ‎victory for the U.S. over Ghana.

Delta's post said "Congrats Team USA" and also congratulated Clint Dempsey on his quick first goal. It also included a picture of the Statue of Liberty with the number two, for the two goals scored by the U.S. team, ‎and a picture of a giraffe with the number one, for Ghana's only goal.

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The choice of the giraffe to represent Ghana drew criticism and derision on social media as the animal is not native to the West African country. ‎One Twitter user argued that for Delta “Ghana = Africa = giraffe." Another one tweeted that the picture choice was the “most ignorant and racist thing this week."

The airline apologized after the social media firestorm, tweeting: "We're sorry for our choice of photo in our previous tweet. Best of luck to all teams."

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Delta late on Tuesday also issued a formal apology on its website. "The image was both inaccurate and inappropriate," it said. "As a global airline, we understand the role images play in shaping global perceptions."

Added Delta: "We also recognize our responsibility to create messages that are both accurate and inclusive. We take this responsibility seriously."

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The World Cup has drawn much social media activity from players, fans and brands looking to connect with consumers during the event, which is the biggest single-sport event in the world.

E-mail: Georg.Szalai@THR.com
Twitter: @georgszalai

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