World Cup: Delta Apologizes for Ghana Giraffe Photo Tweet
Delta Airlines has apologized for a message it posted on its Twitter feed after Monday night's 2-1 World Cup victory for the U.S. over Ghana.
Delta's post said "Congrats Team USA" and also congratulated Clint Dempsey on his quick first goal. It also included a picture of the Statue of Liberty with the number two, for the two goals scored by the U.S. team, and a picture of a giraffe with the number one, for Ghana's only goal.
The choice of the giraffe to represent Ghana drew criticism and derision on social media as the animal is not native to the West African country. One Twitter user argued that for Delta “Ghana = Africa = giraffe." Another one tweeted that the picture choice was the “most ignorant and racist thing this week."
The airline apologized after the social media firestorm, tweeting: "We're sorry for our choice of photo in our previous tweet. Best of luck to all teams."
Delta late on Tuesday also issued a formal apology on its website. "The image was both inaccurate and inappropriate," it said. "As a global airline, we understand the role images play in shaping global perceptions."
Added Delta: "We also recognize our responsibility to create messages that are both accurate and inclusive. We take this responsibility seriously."
The World Cup has drawn much social media activity from players, fans and brands looking to connect with consumers during the event, which is the biggest single-sport event in the world.