World Cup 2014: TV Ratings for Brazil vs. Mexico
Eight out of 10 Brazilians watched the World Cup hosts draw with Mexico, while droves of neutrals tuned in across Europe.
Last night's goal-less draw between World Cup favorites Brazil and plucky upstarts Mexico proved a global ratings winner.
In Brazil, ratings agency Ibope said local networks Global and Band, which both broadcast the match, scored a 34 and 8 share, respectively, in the greater Sao Paulo area. The numbers, roughly applied to the whole of the country, mean 8 out of 10 Brazilian TV sets were tuned to the game, in which Brazil failed to score a win, meaning the team's progress at the World Cup is still in doubt.
In Europe, the match drew near-record audience figures, helped by the fact that it aired in primetime on the continent. Viewership on the BBC peaked at 11.3 million, with an average of 8.48 million over the entire game, a 39.1 percent share of the audience. It was the highest rating for a match this tournament with the exception of England vs. Italy on Saturday. A staggering 14.17 million Germans caught Brazil vs. Mexico, for a 51.2 percent market share, a number that is only trailed by the ratings from the opening match, Brazil vs. Croatia, last week and Germany's 4-0 win over Portugal in the territory.
It was a similar story across Europe: 9.4 million viewers, a 38 percent share, saw the game in France on TF1. 9.67 million Italians, or 33 percent of the audience, watched on public broadcaster RAI with a few million more catching the match on pay-TV network Sky Italia. Sweden's TV4 drew a 57.3 percent share, 2.06 million viewers, for its broadcast of the game and 3.5 million, a 48.8 percent audience share, watched in the Netherlands on NOS.
European viewership is expected to stay strong for today's matches, with three European teams competing: Australia vs. Netherlands, Spain vs. Chile and Cameroon vs. Croatia.