World Cup: 5 Key Twitter Stats and Gaffes So Far

10:02 AM PST 07/08/2014 by Georg Szalai
AP Images

The quadrennial soccer ‎tournament has drawn more tweets per minute than the Super Bowl and seen hashflags become a popular feature, but there have also been some corporate social media blunders.

The soccer World Cup in Brazil has‎ drawn much Twitter activity around the world. It has also seen a couple of high-profile gaffes on the social media platform.

The semifinals during the week and Sunday's final are expected to create further moments that will see spikes in Twitter usage.

Here is THR's look at 5 key Twitter stats and gaffes during the World Cup so far:

1. ‎More tweets per minute than the Super Bowl:
Host Brazil's victory over Chile during the Round of 16 in a penalty shootout drew more tweets per minute than the Super Bowl.

Activity peaked with 388,985 tweets per minute during the World Cup game (compared to the 381,605 reached during this year's Super Bowl), according to Twitter.

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The Brazil-Chile match is also the World Cup game that has so far drawn the most overall tweets. The social media firm counted 16.4 million tweets, beating out the 12.2 million reached during the opening game between Brazil and Croatia. In comparison, the Super Bowl reached more than 24.9 million.

Overall, the World Cup is expected to be one of the biggest events in Twitter history.

2. KLM tweet draw's angry response from Mexican actor Gael Garcia Bernal:
Dutch airline KLM tried to be funny during the game between The Netherlands and Mexico during the Round of 16. But it turned into a PR blunder.

Celebrating the last-minute Dutch 2-1 comeback victory, the airline tweeted a picture of an airport departures sign and the line "Adios Amigos!"



Bernal was among the angered Mexican fans, leading the airline to pull the post. Tweeted Bernal: "@KLM I'm never flying your shitty airline again. Fuck you big time."

3. U.K. Twitterverse criticizes BBC commentator:
The BBC had to express its support for former soccer star Phil Neville, whose commentary for England's first game against Italy caused a flood of Twitter criticism.

British soccer fans, including Ricky Gervais, called him "monotonous." Most critics focused on his lack of excitement even when young English striker Daniel Sturridge tied up the game, which Italy ended up winning 2-1.

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Neville, who used to play for Manchester United, has continued to do World Cup co-commentary.

"1st live co-comm last night-sometimes u have to take the criticism," Neville himself tweeted. "It will only make me better- thanks for the feedback (ahhahaha)!"

4. Delta Airlines post after USA-Ghana upsets ‎Twitterverse:
Delta apologized for and deleted a message it posted on its Twitter feed after the 2-1 victory of the U.S. over Ghana.

The congratulatory post included a picture of the Statue of Liberty with the number two, for the two goals scored by the U.S., ‎and a picture of a giraffe with the number one, for Ghana's goal. The choice of the picture of a giraffe drew much criticism and derision, as the animal is not native to the West African country.

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"We're sorry for our choice of photo in our previous tweet," Delta tweeted. "Best of luck to all teams."

5. Hashflags are a particularly big hit in Brazil and the U.S.:
Twitter's introduction of hashflags for the World Cup proved to be a hit, the company said after the group stage.

While it didn't provide full figures, it said users in Brazil and the U.S. used them more than fans elsewhere in the first stage of the Cup. They were followed by fans in Mexico and Germany. Twitter didn't provide exact figures.

E-mail: Georg.Szalai@THR.com
Twitter: @georgszalai


 

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