World Cup Final Is Most Talked About Single Sports Event in Facebook History
More than 280 million interactions exceeded the social activity around Super Bowl 2013.
The soccer World Cup final between Germany and Argentina on Sunday is the most talked about single sporting event ever on Facebook.
The social network said that 88 million people had more than 280 million interactions related to the game, including status updates, comments and likes. That exceeded the previous record set by Super Bowl XLVII in 2013, which had attracted 245 million interactions.
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Earlier, Twitter had said that the final set a new tweets-per-minute record with 618,725 messages posted when the game ended.
The most talked about moment of the World Cup final on Facebook was also the final whistle, which ensured Germany could collect its fourth World Cup trophy. Mario Gotze's deciding goal came in second, followed by a free kick for Argentina late in extra time.
Among the social media users interacting with the Cup final were 10.5 million people in the U.S., 10 million in Brazil, more than 7 million people in Argentina and 5 million people in Germany, Facebook said.
It also noted that Indonesia ranked fifth among countries in which people had Facebook conversations and interactions about the game, but it didn't detail figures.
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