World Cup Final Sets Airline Viewing Record
The 2014 World Cup has set another viewership record, this time at 30,000 feet.
Some 40,000 viewers watched Germany's 1-0 victory over Argentina in Sunday's World Cup final match live while on transcontinental flights.
Fans on nearly 200 jets operated by nine carriers, including Deutsche Lufthansa, Emirates and Turkish Airlines, were able to watch the game in real time, according to Panasonic Avionics, which provides the technology making the live TV feed possible.
It was a record audience for a single event watched on the new tech. Panasonic said over the course of the entire World Cup that around 1.5 million people watched games in-flight on the company's systems.
Less than half of the 470 planes equipped with Panasonic's Internet broadband are also able to stream live TV in-flight. German carrier Lufthansa is Panasonic's biggest customer for the service, offering it on all its long-haul flights. Panasonic estimates around half of passengers typically tune in to the service, a figure that jumped to two-thirds during the World Cup and much higher for many games.