World Cup: First Round Draws 300 Million Tweets, Double the Summer Olympics 2012 Tally
Argentina's Lionel Messi and Brazil's Neymar are the most mentioned players, Mario Balotelli gets the most retweets, and U.S. star Clint Dempsey has one of the most-tweeted moments of the tournament.
LONDON – More than 300 million tweets related to the soccer World Cup in Brazil have been sent since the tournament started earlier this month, Twitter said in a blog post.
"Just over two weeks into the #WorldCup and the tournament is already becoming one of the most talked about events on Twitter of all time," the social media firm said after the group stage of the tournament ended late Thursday. "To give you a sense of scale for this volume of tweets sent over a 15-day period: we saw more than 150 million tweets about the 2012 Summer Olympics in London over 16 days."
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The opening game between Brazil and Croatia drove the most Twitter conversation so far with more than 12.2 million tweets, followed by Brazil versus Mexico (8.95 million) and Germany against Portugal (8.90 million).
Argentina star Lionel Messi and Brazil's Neymar Jr., both on four goals after the group stage, are the most mentioned players so far on Twitter, followed by Uruguay striker Luis Suarez thanks to his biting an Italian defender.
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The most-tweeted moment of the tournament so far is Brazilian defender Marcelo's own goal in the opening match. It drew 378,085 tweets per minute, according to Twitter. U.S. captain Clint Dempsey's goal against Portugal ranks second with 304,603 tweets per minute.
The most reweeted post from a player so far is from Italy's Mario Balotelli. In a reference to England's fate being in the hands of Italy, which had to beat Costa Rica to keep England's hopes of advancing alive, he posted: "If we beat Costa Rica, I want a kiss, obviously on the cheek, from the UK Queen." The post got more than 177,000 retweets and has been viewed over 17 million times, according to Twitter. Italy lost and, just like England, is out of the tournament.
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Twitter's introduction of hashflags for the Cup, meanwhile, has proven to be a hit with U.S. and Brazil fans. Their countries' flags have been used the most in the new feature, followed by Mexico and Germany. Twitter didn't provide exact figures.