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Incentivizing

ROME — Italy's cinema reform bill, which will create nationwide incentives for producers making films in Italy and streamline the credit and tax rebate process for Italy-made productions, passed the Italian Senate on Monday. Though the senate's passage of the bill — officially known as Article 7 of the 2008 budget — does not make it law, the upper house of the Italian parliament was considered one of the main obstacles to its passage. The measure is backed by the government of Prime Minister Romano Prodi, which holds a wider majority in the lower house of parliament — set to vote on the measure next.



Mobilizing

TOKYO — Walt Disney Japan said Monday that it has submitted an application with the Ministry of Internal Affairs and Communications to provide mobile services, in collaboration with Softbank Mobile Corp., under the brand name Disney Mobile. The two companies plan to take advantage of each other's skills in developing handsets, services, mobile content, marketing and service delivery activities. Further details of the new service will be released at a later date.



Monetizing

NEW DELHI — Media investment in India is expected to exceed $5 billion next year and reach as high as $10 billion by 2011, according to a new study from media investment management company GroupM. "Only China and Russia combine such scale with such growth," GroupM futures director Adam Smith said. "India is currently contributing 3%-4% to annual global media investment growth, which is comparable to Japan, Canada or the largest European countries." The report said the boom has been sparked in part by the evolving sophistication and increased spending power of the Indian consumer.
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