Worldwide Biggies scores $9 mil in backing

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Worldwide Biggies Inc. announced Monday it closed a $9 million round of funding co-led by NBC Universal and Platform Equity with significant participation from Hearst Corp., Alan Patricof's Greycroft Partners and Prism VentureWorks.

Headed by former Nickelodeon and Spike TV President Albie Hecht, the company recently partnered with celebrity news site TMZ.com on the online celebrity fan game "Star vs. Star."
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