WPP CEO to deliver NATPE keynote
Martin Sorrell will speak at convention in MiamiAdvertisng conglom WPP's CEO Martin Sorrell will deliver the keynote address at the upcoming NATPE convention January in Miami. Already 60% of exhibition suites have been spoken for at the Fontainebleu Hotel -- much earlier than usual, per organizers.
After several years in Vegas the trade show is decamping to Miami from Jan. 24 to 26 in hopes of luring more Latin TV buyers as well as more robust East Coast and European contingents.
"At a time of rapid change, Martin's comments about how to adapt to a new business environment should be of significant interest to attendees," said NATPE CEO Rick Feldman.