'Wreck-It Ralph,' 'Breaking Dawn' Top DVD Sales
Disney's animated feature tops Nielsen VideoScan First Alert chart, but the final "Twilight" movie takes the crown for total unit sales.
The top-selling disc of the week was either Walt Disney Studios’ Wreck-It Ralph or Lionsgate’s The Twilight Saga: Breaking Dawn – Part 2.
It all depends on how you look at things.
Disney’s animated feature topped the Nielsen VideoScan First Alert chart, which tracks overall disc sales, its first week in stores. The film, which earned $187.9 million at the domestic box office, also debuted at No. 1 on Nielsen’s dedicated Blu-ray Disc sales chart for the week ending March 10.
But in terms of total unit sales, the crown goes to second-ranked Breaking Dawn because it was available in several different configurations that are listed separately on the First Alert chart – including a Wal-Mart-exclusive two-pack that also includes Breaking Dawn – Part 1.
On the Blu-ray Disc chart, Wreck-It Ralph still outsold Breaking Dawn – Part 2, in all its configurations, by a 2-to-1 margin.
And given its Blu-ray advantage, that likely makes Ralph the biggest moneymaker for the week.
The newly released MGM film Red Dawn, distributed on home video by 20th Century Fox, bowed at No. 3 on both sales charts.
On Home Media Magazine’s weekly video rental chart for the week, Breaking Dawn – Part 2 shot up to No. 1 from No. 5 in its first full week of availability. Wreck-It Ralph debuted at No. 3, right after Sony Pictures’ Playing for Keeps, which earned just $13.1 million in U.S. theaters.
The romantic comedy, which stars Jessica Biel, was clearly what observers used to call a “rental title.” It debuted at No. 13 on First Alert and No. 18 on the Blu-ray Disc chart.