WWE extends BSkyB broadcast deal

'WWE Experience,' 'WWE Superstars' receive HD treatment

World Wrestling Entertainment has extended a long-running exclusive U.K. distribution relationship with British Sky Broadcasting for another five years, the companies said Monday.

The extension, which takes effect in January, takes the partnership into its 25th year.

BSkyB will continue to hold the exclusive broadcast rights to WWE's weekly programming and special events that it will bring to its more than 15 million homes across the U.K. and Ireland.

BSkyB's Sky Sports will carry ten-and-a-half first-run hours of WWE's weekly programs, including flagship shows "Raw" and "SmackDown," along with specials.

"WWE Experience" and new show "WWE Superstars" will be broadcast on Sky1 and Sky1 HD.

In addition, BSkyB will carry eight WWE pay-per-view events annually on Sky Box Office, including its big annual WrestleMania spectacular.

Andrew Whitaker, president of international for WWE, said about the BSkyB relationship: "It has been pivotal to WWE reaching the new heights of popularity we now enjoy in the U.K. We look forward to continuing to grow our brand presence with BSkyB."
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