World Wrestling Entertainment to Distribute Rolling Stones Concert as Live Pay-Per-View Event
Endemol and promoter Dainty Group will co-manage the international digital rights to the four concerts in London and Newark.
World Wrestling Entertainment will distribute the final of four Rolling Stones concerts this year as a live pay-per-view event entitled "One More Shot."
The legendary band earlier on Monday said it would play two London gigs in November and two concerts at the Prudential Center, in Newark, New Jersey in December. The final show on Dec. 15 will be the one available on pay-per-view live at 9pm ET.
WWE distributes a dozen sports entertainment events every year, including WrestleMania, its version of the Super Bowl.
Meanwhile, independent TV production giant Endemol has partnered with Rolling Stones promoter Dainty Group for the 50th anniversary tour. Endemol UK and Endemol Netherlands are set to co-manage the international digital rights to the tour with Dainty.
"Endemol and Dainty Group are also collaborating on plans that will allow fans unprecedented interaction with the “50 and Counting” tour experience, more details of which will be revealed in due course," the partners said.
The deal is Endemol’s second international digital partnership of the past week. Last week, it unveiled the launch of themed channels for YouTube in Germany and France following its success with more than 30 YouTube channels in Italy.
"50 and Counting is set to be a phenomenal global celebration of the Rolling Stones and we’ll soon be announcing further plans to make it an interactive experience for fans like no other," said Tim Hincks, president of Endemol Group.
Laurens Drillich, managing director of Endemol Netherlands Media Group, added: “Expansion and innovation in the digital space continues to be a core part of Endemol’s strategy, and this collaboration is the latest example of that. We strongly believe it is representative of where the market is heading, and we look forward to revealing more soon.”
This year's four tour dates will be the first time in more than five years that Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood have played a concert together.
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