'X-Men: Days of Future Past' Imagery to Be Projected Onto London Streets
3D stills and moving visuals will light up Oxford Circus, one of the busiest intersections in Europe, to mark the film's U.K. premiere.
LONDON – 3D stills and moving visuals from X-Men: Days of Future Past will be beamed down from surrounding rooftops onto the streets of London to promote the film's release.
It marks the first time the Westminster City Council has granted permission to project onto Oxford Circus for what is billed as an immersive public installation.
Projections will take place on the evenings of Friday, May 23 and Saturday, May 24 to mark the rollout of the Twentieth Century Fox-distributed movie.
Every 24 hours approximately 500,000 visitors pass through Regent Street and Oxford Street, making Oxford Circus, where the two roads cross, one of the busiest intersections in Europe.