Yahoo Approves Bid to Acquire Tumblr for $1.1 Billion
Yahoo appears to be inching closer to acquiring Tumblr.
The board of directors for Yahoo approved a deal to buy the popular blogging platform for $1.1 billion in cash, reports The Wall Street Journal.
Tumblr would still operate independently after the planned acquisition, the newspaper's sources stated.
Sources told tech site All Things D -- which first reported news of the impending acquisition -- that the deal is "the stake in the ground of what [CEO Marissa Mayer's] strategy is going forward for Yahoo."
Tumblr was founded in 2007 by David Karp and currently counts 175 employees among its staff.
Yahoo's recent acquisitions include Summly, an app that summarizes news headlines, Astrid, a to-do list app, and Loki Studios, a mobile gaming company. The site also unveiled a redesigned homepage portal in February.