Yahoo, CNBC Strike Business News Content Alliance

 

Yahoo and CNBC have struck a non-exclusive strategic alliance that includes the sharing of business news content and is designed to expand CNBC’s online reach, while giving Yahoo Finance a broadcast presence.

The agreement follows a similar arrangement that Yahoo struck late last year with ABC News.

Under the deal, CNBC becomes the premier content provider for Yahoo Finance in the U.S. Under the alliance, Yahoo Finance’s journalists will contribute to CNBC’s Business Day programming, while CNBC clips, news and analysis will be prominently integrated into the Yahoo Finance site and also be featured across the Yahoo network.

However, Yahoo and CNBC will maintain editorial control over and continue to host their respective sites. For example, Yahoo Finance will continue to feature content from Yahoo’s editorial staff and reports from other news providers. In the same vein, CNBC will also distribute its content to other online publishers.

The companies, which highlighted that they have a combined and unduplicated monthly online audience of 40 million in the U.S., in a statement on Yahoo's corporate blog said they would also create "jointly produced, co-branded finance-focused video franchises." The slate of original video content will appear on Yahoo Finance and CNBC.com. 

“Our mission is to create the richest and most powerful experiences for users each and every day,” said Yahoo interim CEO Ross Levinsohn. “Partnering with CNBC will allow Yahoo Finance to expand its offerings instantly and enhance its position as the most viewed and utilized finance site in the world. Together, we will deliver the most engaging, insightful and relevant premium and personalized real time experiences for viewers across screens.”

“This collaboration is about two leaders in their respective spaces coming together,” said Mark Hoffman, president and CEO of CNBC. “With CNBC taking a central role on the biggest business news site in the world, we now have the ability to provide real-time news, analysis and information to a larger audience and offer unmatched advertising solutions for marketers looking for access across multiple platforms.”

Email: Georg.Szalai@thr.com

Twitter: @georgszalai

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