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Yahoo Hires Ned Brody to Head Advertising Efforts in the Americas

Brody was a top executive at AOL until leaving the firm in April.

Yahoo said Tuesday it has hired Ned Brody as senior vp and head of the Americas, giving the former AOL executive responsibility for Yahoo's advertising business in North America and South America.

Brody was most recently CEO of AOL Networks where his responsibilities included AOL's global advertising business for video, mobile and elsewhere. He was also AOL's chief revenue officer, though he left the firm in April and was replaced three months later by Bob Lord, the former global CEO of Razorfish, an interactive advertising agency owned by Publicis Groupe.

Brody, who will report to COO Henrique de Castro, joins at what could be a pivotal time for Yahoo, since it recently recorded more monthly U.S. traffic than rival Google, a rarity nowadays. In July, Yahoo notched 197 million unique visitors compared with 192 million for Google. 

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Yahoo, though, hasn't done as efficient a job of monetizing its traffic, as it still lags Google by a wide margin when it comes to advertising sales, where Brody is expected to help out. In the latest quarter, Yahoo reported worldwide search and display ad revenue of $890 million, compared to about $13 billion for Google.

"Ned is a fantastic client and team leader who brings great vision, analytical insight and experience to Yahoo," de Castro said.

"With the largest set of premium inventory as a starting point, we've got a great opportunity to deliver the most effective scaled advertising solutions in the industry," Brody said.