How Yahoo Is Making Its TV Platform More Interactive

7:00 AM PST 1/6/2011 by Paul Bond

The company will show off several improvements to its Yahoo Connected TV platform at the Consumer Electronics Show.

Yahoo is hoping that consumers have finally warmed up to the idea that television shows should be interactive, where viewers can answer trivia questions, read factoids about actors and purchase clothing similar to what TV characters are wearing -- without diverting their eyes from the screen.