EXCLUSIVE: Yahoo! and Reveille Launch Celebrity Parenting Web Series on OMG!

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The "Who Knew?" franchise has received more than 71 million streams on Yahoo! News since launching last April.

Yahoo! and Reveille are expanding the Who Knew? franchise with a new series focusing on celebrities and their families on entertainment news site omg!

The new segments are an extension of the popular Who Knew? video series, which currently runs on Yahoo! News and counts more than 71 million streams since its launch last April.

Who Knew? on omg! which will be sponsored by Toyota. Twelve episodes will run weekly over the course of the next three months. The customized site will include themed photo galleries and photo highlights of Hollywood’s popular famous families including Angelina Jolie and Brad Pitt, Adam Sandler and his daughters, Demi Moore and Bruce Willis and their children and Will Smith and Jada Pinkett Smith and their children.

The site also will include several branding elements for the Toyota Highlander, including four new content posts every week, designated video integration and posts around the photo galleries.

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