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Yahoo Strikes Another Network Deal, Teams With NBC Sports

Yahoo Logo NBC Sports Logo - H 2012

The deal follows similar arrangements with ABC News and CNBC and is the first such initiative under new CEO Marissa Mayer.

Yahoo is continuing to forge content partnerships under 37-year-old president and CEO Marissa Mayer, who joined the company last summer after a successful run as one of the top executives at Google.

On Sunday night, Yahoo and NBC Sports announced a content-sharing and cross-promotional deal that will include event coverage, Rivals college content and fantasy sports products, among other initiatives. Although both sites will maintain editorial independence, the partnership will include collaborations on original web content that will appear on Yahoo Sports and NBCSports.com and will utilize both company’s popular personalities such as NBC's Bob Costas and Mike Florio and Yahoo’s Dan Wetzel and Adrian Wojnarowski.

Yahoo Sports also will link to and promote the NBC Sports Live Extra streaming player. And Yahoo Sports will become the exclusive fantasy game provider of NBC Sports’ Rotoworld, while Yahoo Sports’ Rivals.com will power recruiting and college sporting news for NBCSports.com and the NBC Sports Regional Networks.

“Passionate fans need news and analysis about their favorite teams in real time, and they want access to that information no matter where they are. We're thrilled to combine Yahoo’s fantasy offerings, product innovation and editorial authority with NBC’s broadcast coverage of live sports events and award-winning on-air talent. We think our users will love the result,” said Ken Fuchs, vp Yahoo global media and head of Yahoo Sports and Games.

Added NBC Sports chairman Mark Lazarus: "The complementary nature of this partnership is unmatched in digital sports media. Through our growing television and digital platforms, the Yahoo Sports partnership dramatically expands the digital reach of NBC Sports around the biggest sporting events. We are committed to continually growing this alliance for the benefit of both parties, our sports-property partners and, most importantly, sports fans.”

The deal follows a similar arrangement between NBCUniversal’s CNBC and Yahoo’s well-respected financial news site Yahoo Finance. That deal was announced in June, just week’s before Mayer took the reins at Yahoo. And last year, the Internet company also entered into a wide-ranging deal with ABC News that has helped the news division’s content reach millions more users.