Yahoo Unveils New Logo (Video)

10:46 PM PST 09/04/2013 by Kimberly Nordyke

"We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," chief marketing officer Kathy Savitt writes.

After 30 days of tweaking its logo with a new version every day, Yahoo has officially unveiled its new look.

On Wednesday night, chief marketing officer Kathy Savitt announced the new sans-serif logo in a Tumblr post.

"We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," she wrote.

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The logo began appearing across company properties around the world on Wednesday night.

In her previous post, Savitt wrote about the reasons behind the change.

"Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation," she wrote. "While the company is rapidly evolving, our logo -- the essence of our brand -- should too."

She added: "The new logo will be a modern redesign that’s more reflective of our re-imagined design and new experiences."

Beginning on Aug. 7, Yahoo has been tweaking its logo every day as part of "our way of having some fun while honoring the legacy of our present logo."

Savitt noted that the iconic Yahoo "yodel" will remain. (Watch a video of the logo's evolution below.)

The new logo arrives two weeks after Yahoo CEO Marissa Mayer made headlines with her Vogue photo shoot featuring her lying upside-down on a backyard lounge chair wearing a Michael Kors dress and heels while holding a tablet computer with a stylized image of her face.

Mayer joined the company in July of 2012.

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