Yahoo's Millard to MSLO
EmptyYahoo's top advertising sales executive is leaving the company to lead the media division at Martha Stewart Living Omnimedia.
Wenda Harris Millard will resign to become president of media at MSLO, the company announced Sunday, a new position in which she will spearhead an expansion of the brand's online efforts, as well as oversee its broadcast and publishing operations.
Yahoo, which was rocked last week by the replacement of CEO Terry Semel with co-founder Jerry Yang, plans to combine its search and display advertising divisions. David Karnstedt, senior vp of Yahoo's search sales, will be promoted to lead the new consolidated department.
Millard will be charged with creating more cross-platform integration and international opportunities at MSLO. "By creating ever more innovative content, and helping marketers better leverage our unique customer connection across all our platforms, we can grow our media business dramatically," she said. "I want to supercharge the omni in Omnimedia."
As a result of her hiring, Lauren Stanich, president of publishing at MSLO, is exiting her position. Staying on is Sheraton Kalouria, president of broadcast, who will continue to oversee properties including the syndicated "Martha Stewart Show." Kalouria and Millard will report to Susan Lyne, president and CEO of MSLO.
As chief sales officer, Millard has been a key figure at Yahoo since 2001. She is a media-industry veteran with previous stints at Ziff Davis Media, DoubleClick and Family Circle. Millard was already serving on the board of directors at MSLO since 2004, and will resign from that post.
Millard starts at MSLO on July 16th.