Veteran Bollywood Banner Yash Raj Films Launches Hollywood-Based YRF Entertainment
MUMBAI – One of India's most successful banners, the four-decade old Yash Raj Films, announced the formation of YRF Entertainment, a Hollywood-based production and financing company “focused on developing and producing feature films for the U.S. and international marketplace," according to a statement Tuesday.
The company is launched and funded by Yash Raj Films founded by acclaimed film-maker Yash Chopra whose youngest son Uday Chopra will serve as CEO of YRF Entertainment while Jonathan Reiman will head development and production under him.
YRF Entertainment is currently producing and financing The Longest Week which began shooting last week in New York City. Written and directed by Peter Glanz, the movie stars Jason Bateman, Olivia Wilde, and Billy Crudup. Uday Chopra is producing with Neda Armian while executive producers include Jonathan Reiman, Chris Marsh, Stone Douglass and Taylor Materne.
The comedy tells the story of a bratty “man-child” (Bateman) who still lives with his parents in a chic Manhattan hotel but suddenly finds himself evicted, disinherited and hopelessly in love with his best friend’s heartthrob (Wilde).
“My family has a deep commitment to making and distributing quality films that entertain and enlighten audiences. I share that passion, as well as a love for American films that I have had since childhood. It is that enthusiasm and my love of the creative process of filmmaking that drove me to start this new venture,” said Uday Chopra.
According to the company statement, Chopra “tracked down the project after the original financier had to abandon the film and immediately fell in love with the material” and quickly arranged a creative and physical production meeting with Glanz and Armian in Mumbai before closing the deal in two weeks.
YRF Entertainment is also building a slate of projects that it will actively develop and produce from the ground up. The first project the company will develop is an untitled action comedy by Dan Ewen (Opposites Attract) about two twenty-something’s who run away from their home towns to pursue big dreams and become an unlikely but seemingly unstoppable duo after meeting serendipitously.
Meanwhile, parent banner Yash Raj Films – whose creative head is Yash Chopra's eldest son Aditya - continues to produce mainstream Bollywood films which include the upcoming romantic comedy Ladies vs Ricky Bahl starring actor Ranvir Singh and actress Anushka Sharma. In addition, Yash Chopra is also planning to helm his next project – after his 2004 outing Veer Zaara - which will feature superstar Shah Rukh Khan.