Yash Raj, SET to launch five series
EmptyHONG KONG – Yash Raj Films, one of India's longest-standing film production groups, is venturing into television with the launch of five series that will play out on Sony Entertainment Television.
The new series – a reality show and four scripted dramas – will play out from January 1, 2010 and are expected to take prime-time slots. The channel, which has languished as rival general entertainment channels have been launched, recently culled some of its daytime shows and made way for the new YRF content.
SET scored a notable coup with "Lift Kara De," a reality show that matches a superstar with his biggest fan. With an initial run of 20 shows, it is to be hosted by Karan Johar, one of Bollywood's most successful directors and host of rival Star World's chat show "Koffee With Karan."