Yekra to Supply Embeddable Movie Player to GodVine and GodTube
The two websites are owned by Salem Communications
Yekra, which bills itself as the first do-it-yourself custom movie theater and white-label VOD player, said on Monday that it has partnered with GodTube.com and GodVine.com, video websites that have a collective monthly audience of more than 10 million unique users in the U.S.
Unlike much larger services like Netflix and Hulu that lure audiences to their own sites, Yekra features an embeddable player that can reside at websites across the Internet. The privately held company has rights to 600 movies, and its network boasts 16,000 affiliates.
GodVine and GodTube are owned by Salem Communications, a publicly traded company best known for conservative and Christian talk radio. Through the deal with Yekra, the two websites will primarily offer movie titles that have been approved by the Dove Foundation, a non-profit organization that rates movies based on traditional Judeo-Christian values.
"The same integrity and care that our staff uses to curate videos is also used to bring uplifting full-feature length videos to our audience," said Stacie Marshall, a brand manager of GodVine.com and GodTube.com.
Through a deal with Warner Bros., Yekra has acquired rights to mainstream films such as The Great Gatsby (2013), The Dark Knight film trilogy, The Wizard of Oz, Casablanca, Man of Steel and both Happy Feet movies. The company also has relationships with independent studios like Drafthouse Films, Mondo Media and Gravitas Ventures.
Yekra's affiliates can sell or rent digital copies or, in some cases, sell DVDs and Blu-ray discs. Depending on the deals and products rented or purchased, Yekra takes as little as 10 percent of a transaction to as much as 50 percent.
"Yekra is the only player of its kind that's essentially a YouTube player, but it can be monetized by the publisher, and it can live on a Twitter profile, Facebook status or even the body of an email," said Yekra CEO Lee Waterworth.
Yekra also distributes independent movies by working directly with the filmmakers, such as the documentary Sirius, which was partially funded via a $50,000 Kickstarter campaign, had no marketing effort behind it and made more than $250,000 in the first 48 hours of its online release.