AFM: 'Yellow Flowers' Becomes Vietnam's Highest-Grossing Drama Ever

Courtesy Fortissimo Films
"Yellow Flowers on the Green Grass"

The coming-of-age story has struck a nostalgic chord with the country's burgeoning middle class.

Vietnamese-American director Victor Vu's Yellow Flowers On The Green Grass has dominated Vietnam's movie box office over the past month, becoming the country's highest-grossing drama of all time.

An adaptation of Nguyen Nhat Anh's best-selling novel, the coming-of-age saga has pulled in $3.5 million since its debut on Oct. 1.

It grossed $1 million from 350,000 admissions nationwide in its opening weekend, the third biggest local opening ever in Vietnam (behind Fool for Love 2 and Vu's own Vengeful Heart). Still playing on some 65 screens, the film is expected to pass $4 million, making it the second-highest grossing local film ever in any genre.

A story about the rivalries, challenges and jealousies of a 12-year-old boy and his younger brother in the Vietnamese countryside in the late 1980s, the film has struck a nostalgic chord among the country's rapidly expanding — and modernizing — middle class.

The film was producer and distributed locally by Galaxy Media & Entertainment (Galaxy M&E).

Yellow Flowers is Vu's eleventh film. He has emerged as one of Vietnam's top talents. Other recent titles include Vengeful Heart (2014), Scandal (2012) and Battle of the Brides (2011) — all local hits.

Hong Kong and Amsterdam-based Fortissimo Films is handling international sales for Yellow Flowers. It will be screened at the American Film Market in Los Angeles on Nov. 8.

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