Youth movement: German art houses see teen boom

Empty

Germany's art houses recorded double-digit increases in tickets sold and revenue in 2006 thanks to such popular titles as Oscar winner "The Lives of Others" and the World Cup soccer docu "Germany. A Summer Fairytale" as well as more offerings for young audiences.

Sales surged 18% last year, well over the national growth rate of 7.4%, and revenue jumped 24% from 2005, according to reports released by the German Federal Film Board and market research organization GfK.

The reports also confirmed a substantial increase in screens devoted to art house films. The FFA counted a total of 660 art house screens in Germany, an increase of 9.2% from 2005. It also said that about 78% of all art house theaters had more than one screen by the end of 2006.

Perhaps the best long-term news was the rejuvenation of the art house audience in 2006. Ticket buyers age 10-19 made up 23.2% of the genre's audience last year, helping to reduce the average age of art house attendees to 34 from 37. This brought the average closer to the national average of 33.
comments powered by Disqus