YouTube to host Olympics channel

Video site will split ad revenue with IOC

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BEIJING -- VOD clips of the Beijing Olympics will be available on YouTube in 77 territories across Africa, Asia and the Middle East, the International Olympic Committee said Monday.

Google's video-sharing Web site and the IOC will split revenue from advertisements sold in countries including India and South Korea on the first free VOD service managed by the IOC, said a source close to the deal.

Beginning Wednesday, a selection of clips from China's first Olympics will be available at the IOC Channel at YouTube.com/beijing2008.

The IOC Channel also will be accessible in such territories as Nigeria and Indonesia, where digital VOD rights have not been sold or have been acquired on a nonexclusive basis.

The estimated audience reached by the deal could be as high as 200 million Web users, the source said.

The regularly updated highlights, news and daily competition clips will be produced by IOC subsidiary Olympic Broadcasting Services and be available through the 17-day period of the Games.

The Beijing Olympics will be the first to offer digital media coverage freely around the world provided by the rights-holding broadcasters and/or the IOC Channel.

The IOC said it believes that by offering Olympics content across media platforms for free they are limiting the risk of piracy.
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