YouTube to Launch Gaming App
The mobile app will be designed to help gamers keep up with their favorite channels, search for gaming-specific content and watch live streams.
YouTube is acknowledging the strength of its gaming community with a new app designed just for video game players and fans.
YouTube Gaming, which will launch in the U.S. and the U.K. this summer, has been built with gamers in mind. More than 25,000 games — everything from Call of Duty to Zelda — will have their own page that curates the best videos and live streams about that title. Game publishers and gaming-focused YouTube creators will also have their own channels within the app.
The Google-owned streamer has also added some new features specific to the gaming community: it will send out alerts when a live stream is starting on a channel that a viewer subscribes to and has tailored the search function to surface gaming-related topics.
YouTube plans to add an improved live streaming experience and make those streams more accessible from the home page.
The announcement comes just days before the start of annual gaming convention E3.
The launch of YouTube Gaming is part of the company's effort to create a suite of products tailored to specific content. The company rolled out YouTube Kids with family-friendly content earlier this year and has been testing subscription video service Music Key, which is designed to compete with streaming music offerings such as Spotify.