YouTube Music Awards 2015: Beyonce, Tori Kelly, Pentatonix Among Winners
The platform announced its winners with a quick video and blog post, with Vice-produced music videos from Ed Sheeran and Charli XCX dropping March 23.
YouTube announced its 2015 Music Award winners on Monday with a quick video and blog post.
The platform noted that the winners were "chosen by the fans" as they "showed the biggest growth in views, subscribers and engagement over the last six months on YouTube." Collectively, the winners — including Beyonce, Ariana Grande, Kendrick Lamar, Lady Gaga, Sam Smith, Sia, Pentatonix, Pharrell Williams, Brad Paisley, Tori Kelly and Katy Perry — have over 146 million subscribers and 44 billion lifetime views.
To celebrate the winners, the Kia-presented 2015 ceremony on March 23 will comprise of premiering a slew of new Vice-produced music videos by Charli XCX, Ed Sheeran, Martin Garrix, Cahoots, Max Schneider, Migos, Megan Nicole, Nicky Jam and Shamir, among others. The platform promises more to come around SXSW.
The move follows the platform's first-ever YouTube Music Awards in 2013, which streamed live from New York City’s Pier 36. Jason Schwartzman and comedian Reggie Watts co-hosted, while Spike Jonze oversaw the creative direction of the ceremony, which also featured the production of live music videos by Lindsay Sterling, Avicii and Arcade Fire.
Watch the announcement below.