YouTube to Offer Live Streams from Lollapalooza and Austin City Limits

10:19 AM PST 07/22/2011 by Georg Szalai

The Google-owned online video site will offer two feeds from each of the two music festivals.

NEW YORK - Google's YouTube will provide live streams of music festivals Lollapalooza in Chicago and Austin City Limits this year.

The online video site said Friday it has teamed up with producer C3 Presents, as well as tech companies Dell and AMD to bring the big music events to millions of fans via an exclusive high definition live stream.

Lollapalooza, taking place Aug. 5-7, is celebrating its 20th year and will feature Eminem, Foo Fighters, Coldplay, Deadmau5, Cee Lo Green and The Cars, among others.
ACL's 10th anniversary edition, scheduled for Sept. 16-18, will include such performers as Arcade Fire, Kanye West, Coldplay, Cee Lo and Stevie Wonder.

YouTube will offer two feeds from each festival - one focused on live content and performances, and the other focused on backstage content, including interviews and a behind-the-scenes look at the action. It said it is planning for eight hours of content each day.

Ahead of each festival, fans can on YouTube catch a week of behind the scenes footage, teaser videos, new content from bands and special messages from artists.

“Live streaming Lollapalooza and ACL music festival allows fans across the globe to feel part of the two hottest summer music festivals to date," said YouTube’s music marketing programs manager Dana Vetter. "The accessibility that the live stream grants to music lovers is unprecedented with this partnership and we look forward to helping fans enjoy the music online the same as if they were in the crowd.”

Said Lollapalooza founder Perry Farrell: "Be a voyeur to this year's Lollapalooza. Watch as musicians offer their souls and the crowd devours them. You just may forget that you aren't really there."
 

Email: Georg.Szalai@thr.com

Twitter: @georgszalai

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