YouTube, Spanish Content Industry Lobby in Intellectual Property Management Deal
MADRID – Spanish content rights holders lobby EGEDA will manage all of its clients' audiovisual content on YouTube under a deal unveiled on Tuesday.
Both sides said the new deal would help better protect intellectual property rights in Spain, a country where an estimated 80 percent of digital downloads are obtained illegally.
EGEDA is a Madrid-based non-profit collection society that manages the rights of audiovisual producers.
Using YouTube's Content ID technology that checks uploaded videos against copyrighted material, it will act as the central body that will instruct the Google video destination to block or add advertising to copyrighted videos.
The group, which operates in Spain and Latin America, said that over the past few months it had tested the Content ID system with more than half of its members' videos and boosted royalty payments through ads by 87 percent.
“That a group with EGEDA's importance takes this step shows the Internet's capacity to support the industry of culture and content,” said Maria Ferreras, director of strategic alliances at YouTube for the Mediterranean, Middle East and North Africa. “At YouTube we are working to offer to the creators of audiovisual content a clear and transparent procedure that allows rights owners the control over all of their works.”
Last week, EGEDA won a victory against digital piracy in Spain when a court in the city of Valencia sentenced the administrator of three web sites linking to pirated content to more than a year and a half in jail.