YouTube Star Mamrie Hart Signs First-Look Deal With Lionsgate
The studio struck earlier deals with 'Dirty Thirty' co-stars Grace Helbig and Hannah Hart to round out YouTube's "Holy Trinity."
YouTube star Mamrie Hart has signed a first-look deal with Lionsgate.
The pact follows Lionsgate's earlier deals with Dirty Thirty co-stars Grace Helbig and Hannah Hart to round out YouTube's so-called 'Holy Trinity." Helbig, Mamrie Hart and Hannah Hart were also behind the 2014 digital title Camp Takota.
Lionsgate said Hart will work with the studio to build her digital and creative career, with an eye to directing features. Hart and Lionsgate will also collaborate with Vincent Nastri of Bleecker Street Entertainment to produce projects.
"[Lionsgate] couldn't have been more supportive or collaborative in all aspects of Dirty Thirty, but beyond that, they aren’t scared to take risks and try things that might not normally fit within the traditional model," Hart said Tuesday in a statement about her tie-up with the Hollywood studio.
"Hey, just like in dating, if you find a good one … Lock. It. Down. Happy to be taking our relationship to the next level," she added. Hart is also at work on her YouTube series You Deserve a Drink. Her book of the same name made it to The New York Times paperback nonfiction best-seller list.
Hart also co-headlines the #NoFilter live comedy tour alongside Hannah Hart and Helbig. She's represented by CAA, attorney Melissa Fox and Bleecker Street.
The deal was negotiated for Lionsgate by Richard Marks of The Point Media and Gary Gradinger, and by CAA and Melissa Fox for Hart.