YouTube's NextUp Scheme Supports U.K. Digital Talent
LONDON -- YouTube is to invest €500,000 ($722,200) in a scheme to support British digital talent, according to the Guardian newspaper.
The YouTube NextUp fund will allow up to 25 people to win a €20,000 grant to develop their content on the video-sharing website, as well as a place at a "creator camp" that will offer training in production techniques.
To apply, creators must be YouTube partners -- content producers who earn revenue through their accounts. YouTube said it could include singers, dancers, actors, producers, musicians or makeup artists who create their own video content.
Addressing YouTube partners at a launch event held in partnership with the British Film Institute, the BFI's audiovisual manager, Claire Geddie, said its aim was to promote U.K. talent to the world and support developing film-makers.
"Channels like YouTube offer new tools and ways to get your content seen, and using online channels should be a key part of your personal and organizational strategy," she said.