Zack Galifianakis' 'Between Two Ferns' With President Obama Wins at 2015 CLIO Awards
“In the age of Donald Trump," joked host Alec Baldwin, "This is horseshit's heyday."
“While the cream of the crop of the ad industry gathers together to celebrate,” said CLIO Awards host Alex Baldwin, “unpaid social media interns post horrific things to your brands' Twitter accounts.”
The actor poked fun at what he called “the toughest year in advertising” to date: “In the age of Donald Trump, ... This is horseshit's heyday.” Still, the year also brought Periscope and Meerkat, “or exciting new words to say in client meetings and never mention again.”
The ceremony also included awards presentations by Matthew Weiner and Melissa Etheridge, and performances by X Ambassadors and Salt-N-Pepa. Among the winners was the Between Two Ferns interview with Zach Galifianakis and president Barack Obama, with Funny or Dieʼs Brad Jenkins suggesting that the CLIO team ship the statue to the White House and its rightful owner.
The 2015 CLIO Awards was presented by HP. McCann Health was presenting sponsor of CLIO Healthcare. See below for the full list of winners.
Holding Company of the Year: WPP
Network of the Year: Ogilvy & Mather
Agency of the Year: R/GA New York
Advertiser of the Year: 28 Too Many
Production Company of the Year: Illusion, Bangkok
Advertiser of the Year, Healthcare: Lucky Iron Fish
Agency Network of the Year, Healthcare: Publicis Worldwide
Agency of the Year, Healthcare: Publicis New York
Grand CLIO Winners:
Digital: M&C Saatchi, Sydney; Clever Buoy (Optus)
Branded Entertainment: Funny or Die, USA; Between Two Ferns with Zach Galifianakis: President Barack Obama (healthcare.gov)
Out of Home: TBWA/Media Arts Lab, USA; World Gallery (Apple)
Engagement/Experiential: Grabarz & Partner, Hamburg and GGH Lowe, Hamburg; Nazis against Nazis – Germany's Most Involuntary Charity Walk (EXIT-Deutschland)
Innovative: Grabarz & Partner, Hamburg and GGH Lowe, Hamburg; Nazis against Nazis – Germany’s Most Involuntary Charity Walk (EXIT-Deutschland)
Direct: DAVID, Miami; Proud Whopper (Burger King)
Integrated Campaign: Y&R Team Red, Istanbul; Between Us (Vodaphone)
Print: Ogilvy & Mather London; It Happens Here (28 Too Many)
Public Relations: M&C Saatchi, Sydney and Fuel Communications, Sydney; Clever Buoy (Optus)
Social Media: CP+B, USA, Emoji Ordering (Domino's)
Audio: F/Nazca Saatchi & Saatchi, Brazil; SoundLab Container (Leica Gallery São Paulo)
CLIO Healthcare, Innovative: Lucky Iron Fish, Canada; The Lucky Iron Fish Project
CLIO Music, Partnerships/Collaboration: Spotify, Stockholm and Uber, San Francisco; Your Ride. Your Music.
CLIO Music, Use of Music: R/GA, London & Los Angeles; Beats By Dr. Dre: The Game Before the Game