Zane puts female spin on Original
EmptyThom Beers' Original Prods., known for testosterone-fueled series such as "Ice Road Truckers" and "Deadliest Catch," is taking on women.
The company has hired veteran producer Kerri Zane as vp women's programming to spearhead its development of female-oriented unscripted series.
Original's first show about women, "Twisted Sisters," a series about two female tornado chasers, is set to premiere on WE. But Beers admits that it was the only concept involving women he and company president Philip Segal ever came up with.
During a pitch meeting at a female-centered cable channel, the two were asked about show ideas targeting twentysomething women who are not ready to commit to marriage and kids.
"We didn't have a clue," Beers said. "I was absolutely speechless." He decided to change that by hiring Zane.
Zane said she will stay true to Original's brand of action-adventure docu reality series but with women at the center.
"I believe in my heart and soul that women are heroines every day," she said. "It's empowering and inspiring to see women do great things."
Zane is hoping one of the ideas she has in the works might end up on NBC, which recently handed out three pilot commitments to Original and BermanBraun for future unscripted projects as part of a three-series deal (HR 12/3).
Zane, who has produced hundreds of hours of unscripted programming for various cable networks, most recently completed "Secrets Revealed," a series of makeover shows for WE Network; "Cool Kid's Parties," a series for the Fine Living Network; and "The Little Zoo That Could," a series for Animal Planet. She also has produced DIY's series "Get Framed."
In 2004, Zane partnered with producer Julie Leifermann to launch Organic Entertainment and previously ran her own Big Daddy Prods.