Zodiak preps 'Host' format for U.K.
In "Beat Your Host," produced by Cologne-based Brainpool, a VIP television host competes against his own guests in a series of physical, mental and trivia challenges.
The challenges range from the demanding (pole vaulting) to the banal (spreading soft cheese on a sandwich). If the guest wins, they take home a cash prize. If they lose, the money goes into the pot for the next show.
Featuring local star Stefan Raab, "Beat Your Host" has been a huge hit in Germany, drawing close to 30% market share in the 14-49 demographic for commercial network ProSieben.
Zodiak will produce local versions of "Beat Your Host" through its local production companies -- Diverse Prods. in the U.K., MTV Mastiff in Sweden and T&T Broadcasters in Finland.
The deal comes just a week after ABC greenlighted a U.S. version of Germany's No. 1 entertainment format, "Wanna Bet?"