Pret-a-Reporter

Zoe Kravitz Is Alexis Bittar's New Campaign Star

REX USA
Zoe Kravitz

Talk about fierce.

There's no doubt Zoe Kravitz is having a moment — whether onstage with her band Lolawolf, on the big screen (from Max Max to the soon-to-release Dope) or the red carpet. And now her next big moment involves starring in Alexis Bittar's fall 2015 ad.

See more 15 Times Lenny Kravitz Rocked a Plunging Neckline Better Than Us

True to Bittar's past campaigns, which have featured strong, self-driven women including Iris Apfel, Tavi Gevinson, Joan Collins and Lauren Hutton, the designer's latest ad showcases Kravitz's unique style and badass attitude. The actress-singer, who sports her iconic braids before chopping them off for a summer bob, models Bittar's couture pieces from his S&M and gothic-inspired fall line.

"I have always admired Zoe's strong and unique sense of self," said Bittar in a statement. "I felt a connection and a kindred spirit in this girl, and knew that I had to work with her. Her inner strength and individuality are so apparent and makes the jewelry come alive."

Read more This Is What Dakota Fanning, Zoe Kravitz Wore to the Dior Cruise Show

Kravitz took to her Instagram to share the campaign, adding, "Such an honor to be reppin for such a beautiful man -- inside and out !"

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