Zynga Partners With Tencent in China for Chinese Version of Cityville
Beijing-based Zynga China developing game for local market.
Social game developer Zynga and China's Tencent -- operator of the world's largest instant messaging service, QQ, are launch Zynga City, a localized version of its popular Cityville game, the two companies said Tuesday.
Developed by Zynga's design studio in Beijing, Tencent will offer the game on its own platform, rolling it out wider after a beta period.
The game will be localized both in terms of language and urban architecture, giving Zynga City its own Chinese characteristics.
Zynga claims over 232 million monthly players of its games. Tencent claims over 700 million registered users of its QQ instant messaging service, more than one account each for China's 480 million Internet users.