Suzanne Goin and Caroline Styne's understated Cal-Med restaurant launched the L.A. tapas trend when it debuted in 2002. Last year, it began serving lunch when it moved to the old Orso space across from Cedars-Sinai. The crowd is a generational mix, from CBS' Leslie Moonves to producer David Katzenberg, drawn byfocaccia sandwiches and salads. "Since it moved closer to my office, I go all the time," says business manager John McIlwee. "The patio is what gets me."