Virginia Sherwood/NBC

WHY HE MATTERS Lazarus, 51, has his hand in some of NBC’s greatest successes, from scoring NFL rights, which resulted in a 2015 Super Bowl with the highest-ever audience for a television program (114.4 million viewers), to taking a chance on NHL rights, which paid off when teams from the No. 1 (New York) and No. 2 (L.A.) markets delivered the Stanley Cup Final’s highest ratings in two decades. This summer, he’ll welcome NASCAR back to the NBC fold in a 10-year, $4.4 billion deal. “It’s a major focus for the entire organization,” he says. “We’re very bullish on NASCAR.”

CAREER HIGH POINT “Melding Comcast and NBC, two different companies with a lot of sports properties, into one brand was a high.”

CAREER LOW POINT “Telling my kids I had to move them from Atlanta when they were in high school.”