6 million: Average total viewers during the 2013-14 season
Why he matters: A thoughtful, low-key alternative to the usual hyper-caffeinated Sunday morning political shouting matches, Sunday Morning With Charles Osgood is enjoying one of its best seasons during the 15 years Morrison has been at the helm. The show averaged 6.1 million viewers during the first quarter of 2014, its biggest audience in 20 years. Viewers are attracted to the in-depth longform stories and coverage of arts and literature neglected on other morning shows. For publishers and power publicists like Alan Nierob, Sunday Morning -- which celebrated its 35th anniversary in January, having debuted in 1979 with host Charles Kuralt -- is their first choice for authors, with an appearance perceived as a surefire boost to sales. Morrison, 64, and CBS recently convinced former Today and Dateline anchor Jane Pauley to come aboard as a contributor.
Proudest accomplishment this year: A Daytime Emmy for outstanding morning program, beating Today and Good Morning America.
Goal for next year: "For the show, a little more diversity in stories -- more science, more history. For myself, just a little more time off."