Oscars to Feature James Bond 50th Anniversary Tribute

Hollywood better start shaking the martinis.

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The Academy of Motion Picture Arts and Sciences announced on Friday that the 85th Oscars will feature a televised tribute to the 007 franchise, which is celebrating its 50th anniversary.

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"We are very happy to include a special sequence on our show saluting the Bond films on their 50th birthday," said producers Craig Zadan and Neil Meron. "Starting with Dr. No back in 1962, the 007 movies have become the longest-running motion picture franchise in history and a beloved global phenomenon."

The franchise, which currently features Daniel Craig as the cocky, immensely talented spy, was revived with 2006's Casino Royale and hit a high note with this year's Skyfall. A gritty take on the MI6 legend, the Sam Mendes-directed film recently hit over $1 billion at the box office worldwide, and earned a Producers' Guild Award nomination that could push it toward an Oscar bid.

The series' 23 films have featured several men in the role of Bond, starting with Sean Connery and moving on to George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan and now Craig, who has starred in three 007 films thus far.