October 27, 2011 5:00am PT by Gregg Kilday
PMK*BNC to Represent the National Board of Review
Publicity agency PMK*BNC has come aboard to represent the National Board of Review as awards season gets underway.
Founded in 1909, the New York-based NBR is comprised of film enthusiasts and professionals, academics, young filmmakers, and students. Traditionally, it has been the first group to announce year-end film honors – it will unveil its 2011 choices on Thursday, Dec. 1 – although this year, the New York Film Critics Circle has jumped to an earlier spot on the calendar and will announce its picks on Nov. 28.
PMK*BNC will be the agency of record for the NBR and will work with the group’s annual Awards Gala, which will be held Jan. 10 at Cripriani 42nd street in New York City.
“We are thrilled to be working with PMK*BNC,” NBR president Annie Schulhof. “Not only are they one of the most respected entertainment communications and marketing firms in the business, but they also have an understanding of our organization’s goals.”
“We couldn’t be more excited to work with an organization as prestigious and seasoned as the National Board of Review,” PMK*BNC co-chairman and co-CEO Cindi Berger said. “The NBR has a strong track record of selecting films, actors, directors and screenwriters that have later gone on to win Academy Awards.”
In addition to its annual awards, the NBR also hands out grants to film students, working with such community outreach programs as The Children's Aid Society, The Ghetto Film School, Reel Works Teen Filmmaking, and Educational Video Center. Earlier this year, the NBR awarded 27 student grants.