Barnes & Noble Braces for Bruce Springsteen L.A. Author Signing

Springsteen's Oct. 3 appearance at The Grove is clogging B&N phone lines as the bookstore prepares for a crowd not seen since Hillary Clinton's 2014 signing.
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Bruce Springsteen

The Boss is coming to The Grove — and so are hundreds, if not thousands, of his fans.

Bruce Springsteen is scheduled to appear at Barnes and Noble on Oct. 3 as part of a 10-date book signing tour for his 500-page memoir, Born to Run, out Sept. 27 from Simon & Schuster.

And according to a source close to the event, his appearance is already clogging B&N phone lines and causing many employees to brace for an onslaught not seen since another potential boss swept through The Grove. Democratic nominee for president Hillary Clinton caused a similar commotion there when she appeared at a June 9, 2014, book signing for Hard Choices.

B&N community relations manager Lennie Rohrbacher declined to discuss how his store will handle the logistics of Springsteen's visit per "policy and security reasons."

What is known is that fans looking to meet the 67-year-old rocker must purchase a presigned copy of the tome the morning of Oct. 3 in order to receive a wrist-band to come back later that night and meet him. But of the thousands expected to queue up for the chance, only 1,150 are expected to get inside as that is the number of books being made available for the signing (photo op included).

A version of this story first appeared in the Oct. 14 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.

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