How Disney's 'Star Wars' Marketing Team Celebrated the Film's Record-Breaking Box Office

'The Force Awakens' now has the cume of all time in North America; says one attendee at the private bash: "Everyone was in an incredible mood recognizing what is a once-in-a-lifetime achievement."
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This story first appeared in the Jan. 29 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.

Disney's marketing team took a well-earned night off Jan. 14 with a private celebratory bash at West Hollywood's The Church Key. The reason? The record-breaking rollout of Star Wars: The Force Awakens, which passed $1 billion at the international box office Jan. 17.

Walt Disney Studios chairman Alan Horn, director J.J. Abrams and producer Kathleen Kennedy toasted the Disney execs for their part in pushing the film to the biggest box office of all time in North America. Kennedy's husband, Frank Marshall, also attended as the guest DJ. His major 2015 film, Jurassic World, came in second to The Force Awakens at the domestic box office, but he wore a Star Wars T-shirt in support of his wife. Says one attendee, "Everyone was in an incredible mood recognizing what is a once-in-a-lifetime achievement."

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