8:22pm PT by Chris Gardner
Ricki Lake, Digital Stars Team Up for #TreatmentForAll Campaign
Ricki Lake teamed with digital influencers Wesley Stromberg, Sammy Wilkinson, Megan Nicole and Melvin Gregg, the United States Government President’s Emergency Plan for AIDS Relief (PEPFAR) and Facebook to launch #TreatmentForAll, a global campaign designed to help stop the AIDS epidemic by initiating treatment for all people diagnosed with HIV.
The movement's shared goal is to ensure treatment for 28 million people by 2020.
Lake and crew kicked off the movement Nov. 30 in New York, the eve of World AIDS Day on Dec. 1. In doing so, Facebook marked its official film premiere by debuting a 15-minute documentary about the AIDS crisis. To create the doc, Lake and the four social influencers traveled to Malawi to talk to patients affected by HIV/AIDS in an effort to show the "faces" of those fighting this disease.
The doc also features interviews with the U.S. global AIDS coordinator, Ambassador Deborah L. Birx, and President Bill Clinton. The documentary premiered at 10:30 a.m. Monday on the United Nations Assistant Secretary-General Ray Chambers’ Facebook page, while Lake and the digital stars were at Facebook's offices in New York.
Following the premiere, the social media stars teamed with others from The Influential Network to engage their followers by sharing the film and the #TreatmentForAll campaign, one of the first movements to join Facebook’s internal social good initiative, Global Causes.
In a statement, Lake said, "It is a complete honor and privilege to be a part of this unique campaign to spread the importance of #TreatmentForAll and to introduce the world to a place that is so near and dear to my heart, The Jacaranda School in Malawi. Through our mission, our social media influencers and I get to use each of our platforms to educate and hopefully change the landscape of HIV/AIDS globally. This has been a life-changing experience for all of us, one we will never forget, and one we will stay with until the job is done.”
More information on the campaign can be found here.