2:05pm PT by Chris Gardner
What Beverly Hills Hotel Boycott? A-List Stars Set for Weekend Fundraiser at Venue
The boycott of one of the industry's most favored locations — the famed Beverly Hills Hotel, aka the Pink Palace — lost steam months ago, but one piece of the hotel's profitable pie has been slow to return. That is the entertainment industry events business.
No major Hollywood red carpet event has unspooled inside the Beverly Hills Hotel since 2014, when the owner, the Sultan of Brunei, passed Sharia law in his country, calling for the stoning of gays and adulterers. But that will change this weekend when social services agency Aviva Family and Children's Services hosts its A Gala on Saturday night honoring Avi Lerner, a veteran financier and film producer who serves as the chairman of Millennium Films.
The gala is expected to draw many major names, many of whom have acted in the company's films. Already confirmed, per a media alert received by The Hollywood Reporter, are Al Pacino, Gerard Butler, Maria Bello, Cole Hauser, Robert Forrester, Ray Liotta and Liev Schreiber.
Also named on the alert and understood to be expected at the event are Chris Evans, Adrien Brody, Randy Couture, Danny DeVito, Wesley Snipes, Gary Oldman, Sofia Vergara, Jon Voight, Ethan Hawke, Amber Heard, Liam Hemsworth, Topher Grace, Samuel L. Jackson, Hilary Swank and others. Judith Hill is listed as the musical performer.
A Gala co-chairs include Laura Alpert, Leslie Kavanaugh and Susan Rothenberg. Lerner will receive the social service agency's 2016 Corporate Responsibility Award.
In February 2015, Los Angeles Confidential magazine hosted an event that was to feature its cover star John Legend in attendance; however, the singer backed out days before because of the boycott. Since then, major names have trickled back into the Polo Lounge for power meals or to check in for overnight or extended stays. That said, the hotel has consistently been a draw for nonindustry seminars, events and expensive weddings.
According to sources, everyone from Beyonce and Jay Z to Taylor Swift and Calvin Klein have been spotted there in recent weeks. And just this week, Larry David, Joan Collins and Lukas Haas dined at the hotel. (The New York Times' Maureen Dowd also recently wrote an op-ed column on the number of people who had turned their back on the boycott, with insight from out TV producer Max Mutchnick.)
Another source quipped, "I think people have turned their attention toward anti-LGBT legislation being passed everywhere from North Carolina to Tennessee to care any more about a boycott of the Beverly Hills Hotel."
April 15, 7:35 p.m.: Updated to remove names who are no longer expected to attend: Kellan Lutz, Edward Norton, Salma Hayek, Ed Harris, Evan Rachel Wood, Queen Latifah, Milla Jovovich, Nicole Kidman, Jessica Alba, Ryan Reynolds, Katie Holmes.