Art & Copy -- Film Review
Sundance Film Festival
PARK CITY -- The best advertisements can change how you feel. "Art & Copy" takes us behind the scenes with the creative people who came up with some of our iconic ads: "Plop, plop,fizz, fizz ...," "Just Do It" and other memorable moments in our national psyche.
A comprehensive history of modern-day advertising, this Sundance documentary entrant is an embracing glimpse into big industry, pop culture and the creative process. Filmmaker Doug Pray opens up a window into the advertising world, unveiling the cast of creative characters who have composed some of the most successful ad campaigns.
The film is also a hard-eyed glimpse into the challenges of creating successful ads, which often starts with convincing the left-brained business world that a boring enumeration of their products' virtues is not going to engage the public.
Interspersing some of this country's most memorable broadcast ads with interview footage, Pray has peeled off a great layer of Americana, showing through these inventive ads the essences of what makes this country tick.
Like a good ad, "Art & Copy" bounds along and never bores. That's a big credit to Pray's savvy compilation and of editor Phillip Owens' crisp cuts.
Production company: The One Club
Director: Doug Pray
Screenwriter: Timothy Sexton; original concept by Gregory Beauchamp and Kirk Souder
Producers: Jimmy Greenway, Michael Nadeau
Executive producers: David Baldwin, Gregory Beauchamp, Kirk Souder, Mary Warlick
Director of photography: Peter Nelson
Music: Jeff Martin
Editor: Phillip Owens
No MPAA rating, 89 minutes