Morgan Spurlock's The Greatest Movie Ever Sold: Film Review
5:53 PM PST 1/22/2011 by Kirk Honeycutt
PARK CITY — (Documentary Premieres) Following the world premiere of Morgan Spurlock’s hilarious and sly new documentary at Sundance, he announced a title change. It’s now "POM Wonderful Presents: The Greatest Movie Ever Sold."
This is, of course, part of an actual deal he made with POM to become his title sponsor in exchange for helping to finance his film and part of the film’s sneaky investigation into the nefarious world of sponsorship, product placement, marketing and advertising in movies and television.
Subscribe now to read the full article
Subscription Benefits
- Read The Hollywood Reporter on any mobile device
- Email complete articles to clients or colleagues
- Interactive Radio: listen to the topics or headlines that interest you
- RSS Feed: read in a timely manner with easy to find content
- Read Offline: locate issues and articles easily at any time, no internet connection needed
Already a Subscriber? Log In
THR's Daily Must Feeds
-
Emma Roberts Joins 'American Horror Story: Coven'
-
The Lesson Zach Braff Taught Woody Allen
-
Jessica Chastain & Zachary Quinto: 'All is Lost' Cannes Premiere
-
Ken Jeong's 'Hangover' Pay: $5 Million
-
Teen Choice Awards 2013 Nominations Revealed
-
Robert Redford Wows At Cannes Film Festival With 'All Is Lost'
-
Mitch Hurwitz Explains His 'Arrested Development' Rules
-
Metallica’s Lars Ulrich on the Band’s New Movie
Advertisement
Advertisement
In This Week's Magazine
- MOST SHARED
- MOST POPULAR
- 1
'Arrested Development' Stars' Surprising Salaries Revealed (Exclusive)
- 2
'Carrie Diaries' to Introduce Samantha in Season 2
- 3
'How I Met Your Mother' Reveals the Mother (Video)
- 4
From Flappers to Rappers: 'The Great Gatsby' Music Supervisor Breaks Down the Film's Soundtrack
- 5
'American Horror Story' Star Joins 'X-Men: Days of Future Past'
- 6
'American Idol' on the Charts: Candice Glover, Kree Harrison Make Their Billboard Debuts
- 7
'Big Bang Theory' Cast Shares Their Favorite Season 6 Moments
- 8
Convicted Girls Gone Wild Mogul Joe Francis Breaks Silence: 'Retarded' Jury 'Should Be Shot Dead'
- 9
'S.W.A.T.' Star Steve Forrest Dies at 87
- 10
David Boreanaz, Kate Walsh, Minka Kelly Among Cast in Neil LaBute's DirecTV Drama
Related Stories
Hot Movie Reviews
Social & Mobile
Advertisement


